Cookie Policy

Alchemy Cookie Policy

Last Updated: April 16, 2021

            This Cookie Notice describes the use of cookies and other tracking technologies by Alchemy Systems lP. This Cookies Notice applies to cookies and tracking technologies used on or any other of our websites where this policy is posted (collectively, “sites”), or other interactions with us as described further in the Privacy Notice.  The sites, applications, and other interactions with us are collectively the “Services” in this Cookie Notice. References in this Cookie Notice to “we,” “us,” or “our,” are references to all Alchemy entities.

What Are Cookies and Related Technologies?

            A cookie is a small text file that is stored by your web browser when you visit a website. These cookies may store certain information, such as your location, IP address, and content viewed. Alchemy and our authorized third-party partners use cookies, web beacons, and other similar technologies (collectively, “cookies”) to learn more about how visitors use our website.

What Information Cookies Collect

            Cookies allow us and our third-party providers to collect certain information so that we may understand an individual’s interactions with our website. For example, cookies on our sites may collect information about pages visited, time spent on a given page, courses accessed, content viewed, features used, your search queries, click data, date and time of your visit, referrals to our website, and other data regarding your use of the platform.

How We Use Cookies

            Cookies serve a variety of purposes. They allow us to learn about use of our online services for the purpose of improving services, developing products and services, understanding users’ habits and satisfaction, and improving the functioning of the website. They also allow us to improve the browsing experience for users by customizing the website for users, facilitating navigation between webpages, saving content, and remembering users’ preferences. In addition, these technologies help us deliver targeted marketing on our website that are more relevant to users’ interests.

Types of Cookies Used On This Website and For What Purpose

We use the following types of cookies and technologies:

  • Necessary cookies:  These cookies are essential to enable basic functions on the website and make the website usable. For example, they enable basic functionality such as security and website accessibility. Once you close your browser, these cookies disappear. The legal basis for our use of necessary cookies is our legitimate interests in being able to provide and maintain our website.
  • Functional cookies:  These cookies enable the website to save information about the look and behavior of the website based on information entered (such as language choices or your region), so that we can offer you more personalized functions. These cookies collect anonymous information and cannot track your movements on other websites. The legal basis for our use of functional cookies is an individual’s consent.
  • Performance cookies:  These cookies are used for collecting information about the use of our website, including the number of unique visitors to our website, the number of views for a webpage, the amount of time a user spends on a webpage, and other website statistics. These cookies are used only to improve the performance of the website and the user experience. The collected information through these cookies is aggregated and made anonymous. The legal basis for our use of performance cookies is an individual’s consent.
  • Website analytics:  We use a web analytics service from Moz, which relies on services from Google Analytics. These services use cookies to collect information such as your IP address or other identifiers, browser information, and the content you view. These providers uses this information on our behalf for the purpose of analyzing how visitors use our website, the number of users on our website, the location of our users, the most frequently used parts of our website, the most commonly used browsers of visitors to our website, and the interests of our users. Google will use this information on behalf of Alchemy, the operator of the website, for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage. The legal basis for our use of analytics cookies is an individual’s consent.

IP anonymization is available on the website. If IP anonymization is activated on the website, your IP address will be truncated within the area of Member States of the European Union (“EU”) or other parties to the Agreement on the European Economic Area (“EEA”). Only in exceptional cases will the whole IP address first be transferred to a Google server in the United States and truncated there. The IP address that your browser conveys within the scope of Google Analytics will not be associated with any other data held by Google or Moz. You may refuse the use of cookies by selecting the appropriate settings on your browser.  However, please note that if you do this you may not be able to use the full functionality of the website.

You also can opt-out from being tracked by Google Analytics with future effect by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser.  To do so, click here.

  • Targeting cookies: These cookies record your visit to our website, including information about the pages viewed and links clicked, so that we may tailor marketing messages we send to the individual based on interests. We use targeting cookies to market only Alchemy products or services to you on our website.  The legal basis for our use of targeting cookies is an individual’s consent.

Alchemy participates with affiliate programs where links used by publishers to drive traffic to our website does track if a purchase was made.  The information collected includes purchase amount, invoice number, and date of purchase so that the affiliate receives an award based on the purchase amount as agreed to between the publisher (Alchemy Systems) and the advertiser

  • Web Beacons. Our sites, advertisements, and e-mails may contain small transparent embedded images or objects known as web beacons that permit us, for example, to count webpage visitors or email readers, or to compile other similar statistics such as recording website content popularity or verifying system and server integrity.

First and Third-Party Cookies

            We use first party cookies on our website, which are cookies that belong to Alchemy and that Alchemy places on the website. We also use third party cookies on our website, which are cookies that another party places on Alchemy’s website. Some third-party cookies may gather information about your browsing activity to deliver advertising to you on other websites relevant to their interests.

How to Manage Cookies

            You can manage or disable cookies (except for strictly necessary cookies) at any time by adjusting your browser settings. Browsers are different, so you should refer to the settings menu of your browser for instructions on how to change your cookie preferences. If you choose not to receive cookies, our website may not function properly, and certain services may not be available.

You can find information on how to manage cookie settings on certain browsers through these links:

You may opt-out of Google Analytics by visiting Google Analytics Opt-out Browser Add-on.

You can find out more information about cookies in general and how to manage them by visiting the website Third party cookies can be managed through your browser (as described above) or by reviewing the third-party’s website for more information about cookie management and how to “opt-out” of receiving cookies from them.

How To Contact Us

            If you have questions or concerns about the use of cookies on our website, please contact the data privacy office at